Founder Podcast Authority Audit

How Much Authority Is Your Podcast Actually Building?

Take the free Founder Podcast Authority Audit and find out where your show is strongest, where it's leaking opportunity, and what I'd fix first.

Designed for founders and experts who already have a podcast.

You'll score your show across positioning, editorial strategy, packaging, discoverability, publishing, and its path back to your business.

Takes about 8 minutes.

24 questions · Free · Immediate diagnosis

Positioning1 / 24

A new visitor can tell within about 10 seconds who this podcast is for.

It's difficult to identify a specific listener. The general audience is understandable, but broad. The intended listener is reasonably clear. The right buyer immediately recognizes that the show is for someone like them.

Positioning2 / 24

The show has a clear reason to exist beyond "sharing conversations" or "providing value."

There isn't a distinct premise. There's a topic, but not a strong editorial promise. The show's purpose is fairly clear. I can explain in one sentence why someone should choose this show over similar podcasts.

Positioning3 / 24

The topics align with the people I actually want as clients, customers or business relationships.

Topics are mostly based on what interests me or whichever guest is available. There's some overlap. Most episodes are relevant to my desired buyer. The editorial strategy clearly reflects the problems, decisions and interests of my ideal buyer.

Positioning4 / 24

Someone listening to several episodes would develop a clear sense of what I am an expert in.

The subjects are too broad or disconnected. Some themes repeat, but there's no obvious territory. My expertise becomes fairly clear. The show consistently reinforces specific ideas/problems I want my name associated with.

Editorial Strategy5 / 24

I know why each episode deserves to exist before I record it.

We mostly decide what to talk about and record. Some episodes have a clear purpose. Most episodes have a defined angle. Every episode has a clear listener, problem, promise and role in the wider publishing strategy.

Editorial Strategy6 / 24

My episodes regularly answer questions my ideal buyers are already asking.

Rarely. Occasionally. Frequently. Buyer questions deliberately influence our editorial calendar.

Editorial Strategy7 / 24

The podcast demonstrates how I think, not just what I know.

It's mostly general education or interviews. My perspective appears occasionally. My judgment is visible in most episodes. Listeners regularly hear my opinions, decision-making, frameworks, disagreements and lessons from real work.

Editorial Strategy8 / 24

My show has recognizable editorial themes or recurring formats.

Every episode is essentially standalone. Some themes naturally repeat. There are clear recurring topics or formats. The show has a deliberate editorial architecture that makes topic planning easier and reinforces my positioning.

Packaging

Open your podcast feed for this section. Don't judge the episodes from memory. Look at what a stranger actually sees.

Packaging9 / 24

My episode titles make sense to someone who doesn't already know me or my guests.

Many are vague, clever or heavily dependent on guest names. It's mixed. Most communicate the subject clearly. Titles consistently give the right listener a strong reason to click.

Packaging10 / 24

My titles lead with the strongest idea rather than simply describing the conversation.

Mostly labels such as "A Conversation With..." or broad topics. Occasionally. Usually. We deliberately identify and package the most compelling idea from each episode.

Packaging11 / 24

The first 30–60 seconds give someone a reason to continue listening.

Long introduction, housekeeping or generic guest biography. Sometimes there's a strong opening. Most episodes reach the value fairly quickly. We deliberately construct openings around tension, curiosity, relevance or a strong promise.

Packaging12 / 24

My episode descriptions clearly explain what the listener will get.

Generic or extremely short descriptions. Basic summaries. Clear and specific descriptions. Descriptions reinforce the episode's promise, important topics and relevant next step.

Discoverability13 / 24

Some episodes are deliberately built around questions or topics my ideal buyer searches for.

Search doesn't influence our editorial planning. Occasionally by accident. We intentionally create some search-led episodes. Search demand is one deliberate part of our editorial mix.

Discoverability14 / 24

Search-led episodes use language a real person would actually use when looking for the answer.

Titles are mostly creative, branded or guest-led. Sometimes. Usually. Search intent deliberately influences topic framing, titles and supporting copy where appropriate.

Discoverability15 / 24

Important podcast episodes have a useful home on my own website.

Episodes mostly live in podcast apps. I have basic episode pages or embeds. Episodes have useful pages with written context. Strong episodes become substantial owned resources with useful copy, the episode, relevant links and supporting information.

Discoverability16 / 24

My existing episode library continues bringing people in after the initial promotion period.

Almost all activity happens around release. A few older episodes still get discovered. Evergreen episodes generate meaningful ongoing discovery. Our library is deliberately structured to create multiple long-term entry points through search, recommendations and internal linking.

Publishing System17 / 24

We extract the strongest ideas from recordings rather than automatically turning every episode into the same set of assets.

Every episode follows a standard repurposing checklist. There's some editorial selection. We usually identify the strongest ideas first. Repurposing decisions are based on the quality of the idea and where it deserves to live.

Publishing System18 / 24

My podcast, website and newsletter feel like parts of the same body of work.

They operate separately. They occasionally overlap. They frequently support one another. They form one connected publishing system built around the same expertise and editorial territory.

Publishing System19 / 24

My newsletter adds something rather than simply announcing new podcast episodes.

I don't have a newsletter or it mostly promotes new episodes. Occasionally we develop an episode idea further. The newsletter regularly stands on its own. Podcast conversations deliberately generate newsletter ideas that are developed specifically for the written medium.

Publishing System20 / 24

We have a repeatable workflow from recording through publishing and distribution.

Publishing is inconsistent or improvised. We have a loose process. The workflow is reasonably reliable. Recording, editing, packaging, publishing, written assets and distribution operate through a documented repeatable system.

Commercial Path21 / 24

The podcast clearly connects to what my business sells.

The connection is weak or unclear. Some episodes relate to our services. The relationship is generally clear. The show consistently explores problems, decisions and ideas relevant to the people most likely to buy from us.

Commercial Path22 / 24

A listener who becomes interested in working with me knows exactly what to do next.

There's no clear path. They could probably find it if they looked. We regularly provide a clear next step. The podcast, show notes and website create an obvious low-friction path toward the relevant offer.

Commercial Path23 / 24

My CTAs match the listener's level of intent.

No CTA, or essentially the same sales pitch every episode. Some variation. CTAs generally fit the episode. Educational episodes, high-intent episodes and nurture content deliberately lead listeners toward different appropriate next steps.

Commercial Path24 / 24

I have evidence that prospective clients consume the podcast before contacting or buying from us.

I don't know. It has happened occasionally. Prospects regularly mention episodes or the podcast. We deliberately track this and can identify episodes or content journeys that influence qualified opportunities.

Your audit is complete

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Your podcast authority score

0 / 100

Your Authority Breakdown

Positioning 0%

Editorial Strategy 0%

Packaging 0%

Discoverability 0%

Publishing System 0%

Commercial Path 0%

Your biggest opportunity

What I'd fix first

Your podcast already contains the raw material.

The question is whether the system around it is doing enough with it.

Founder Publishing works with founders and high-value experts who already have expertise worth publishing and want the podcast, search content, newsletter and editorial strategy around it to operate as one system.

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