Founder Publishing

Your podcast should be doing more for your business.

You already have the expertise. You already have the conversations. I help founders turn those conversations into a well-produced, well-packaged publishing system that builds authority, gets discovered, and keeps working long after an episode goes live.

From podcast production to titles, YouTube, SEO, newsletters, and distribution — choose how much of the publishing you want me to own.

Apply to Work Together
For established founders and experts with an existing podcast or long-form show.
The real problem

You're already having the conversations. They're just not becoming a business asset.

You record the episode. You show up and share the thinking that actually matters to your business — that part isn't the problem.

Then it goes out under-titled, unpackaged, barely discoverable, and you're back to wondering why a podcast that took real effort isn't bringing in the trust or the leads it should. The conversations are good. Production, packaging, and distribution are the part nobody taught you, and it's eating time you don't have.

  • Your episodes are strong, but the packaging around them isn't doing them justice
  • You're recording consistently, but production and publishing keep slipping
  • Your show isn't showing up in search, on YouTube, or in front of new people
  • You're stitching together an editor, a caption-writer, and a scheduling tool — and still doing the thinking yourself
  • You want a real publishing operation, not another freelancer to manage
What changes

Record once. Let it work as a real publishing channel.

Every episode gets the production, packaging, and distribution that turns a conversation into a business asset — without you becoming a full-time content creator.

  • No more wondering if the episode is even findable once it's live
  • No more stitching together separate freelancers for editing, titles, and posting
  • No more recording great conversations that quietly underperform
  • No more guessing what's actually working
  • Your podcast becomes the front door to your business, not a side project

More on podcast strategy in the Library →

This Is Built For
  • Founders and experts who already have a podcast, or are recording consistently
  • Businesses where trust and authority directly drive revenue
  • People who'd rather own one relationship than manage five vendors
  • Founders who want their show treated like a real channel, not a side project
  • Leaders ready to invest in production quality, not just get by
This Isn't Built For
  • You don't have a podcast yet and aren't sure you want one
  • You're looking for a commodity editor
  • You want viral growth over long-term authority
  • You're still figuring out your niche, offer, or audience
  • You want to stay hands-on with every editorial decision
Who I Work With, and Why

I work with founders who aren't already living inside content creation.

There's no shortage of podcast producers built for online coaches and course creators — people whose actual job is already making content, all day, from their laptop. That market is well served.

The founders I take on are running something else entirely — client meetings, site visits, sales calls, actually building the product or the practice. Podcasting has to fit around a week that's already full, not become one more piece of content they're personally responsible for. That's the gap I choose to work in.

AI and SaaS founders and web design studios are the exception to the "away from a screen" picture, but the same logic still applies — they're building and running a product or delivering client work, not producing content for an audience.

I Work Best With
  • Architects & interior designers, luxury real estate professionals, custom builders
  • Luxury wedding & event planners and photographers
  • Law firms, wealth managers, and other boutique professional service firms
  • Functional medicine practices, plastic surgeons & aesthetic clinics
  • AI & SaaS founders, boutique web design studios
  • Executive consultants working with C-suite leadership
I Don't Work With
  • Online coaches and course creators — an already well-served market
  • Businesses where creating content is already the founder's full-time job
  • Anyone looking for a podcast to replace outreach, rather than support work that already exists
  • Solo creators without a team, client base, or practice already in motion
  • Founders already posting daily themselves who don't need another system built around them

My attention goes to founders whose calendar isn't already built around making content.

Ways to Work Together

Choose how much of the publishing you want off your plate.

Ongoing Partnerships
01
Full Partnership
Done For You
Founder Publishing Partner
"You record. I run the publishing system."
From $3,500
/ month

I work alongside you as your publishing strategist and producer, taking responsibility for how your podcast is produced, packaged, published, distributed, and improved over time. Instead of handing an episode to an editor and figuring out everything else yourself, you have one partner thinking about the entire publishing operation.

See full details
What I Handle
  • Podcast strategy & editorial direction
  • Video + audio production
  • Episode structure & retention recs
  • SEO-informed episode titles
  • YouTube titles, descriptions & packaging
  • Thumbnail strategy + testing
  • Apple Podcasts + Spotify publishing
  • Search-optimized episode pages
  • Newsletter content from your episodes
  • Strategic content repurposing
  • Guest publishing assets
  • Distribution workflow
  • Monthly analytics & recommendations
  • Ongoing optimization
Best for: founders who want their podcast to operate like a serious publishing channel, without building and managing an internal publishing team.

Read more on what a publishing partner actually does →

Apply for Founder Publishing Partner
02
Done For You
Podcast Producer Partner
"A professionally run podcast, without managing the production yourself."
From $2,000
/ month

You have the strategy and know what you want to talk about. You need someone reliable to turn the recordings into finished episodes every week. I take over the recurring production and publishing workflow so you can focus on recording and running your business.

See full details
Depending On Your Show, This Can Include
  • Video + audio editing
  • Audio cleanup & mastering
  • Episode titles
  • YouTube packaging
  • Thumbnail creation
  • Show notes & descriptions
  • Apple Podcasts + Spotify distribution
  • YouTube publishing
  • Short-form clips
  • Publishing workflow management
Best for: established podcasts that need a dedicated production partner rather than a full publishing strategy.
Apply for Producer Partner
03
Done With You · 3–6 Month Engagements
Founder Publishing Advisory
Already have a team? Execution isn't the problem.
From $1,500
/ month

Maybe you already have an editor, content manager, VA, or internal marketing team. Knowing what to publish, how to package it, what to improve, and where your team should spend its time is the actual problem. I work as the strategic publishing partner behind your existing team — they execute the strategy, I help make sure it's the right one.

See full details
We Can Work On
  • Podcast positioning
  • Editorial & episode strategy
  • Title strategy
  • YouTube packaging
  • Thumbnail direction
  • Search & discoverability
  • Episode formats & structure
  • Publishing workflows
  • Repurposing strategy
  • Newsletter & website integration
  • Analytics
  • Feedback on your team's work
Best for: founders with in-house execution who need the strategic layer, not more hands.
Ask About Publishing Advisory
One-Off Engagements
04
One-Time Strategy Intensive
Founder Podcast VIP
Want me to look at your podcast first?
From $750
one-time

A focused working session for founders who know their podcast could be doing more but aren't sure what needs to change. Before we meet, I review your current show and publishing ecosystem, then we spend 90 minutes together working through what I found. You'll leave with a prioritized action plan your team can execute — no ongoing engagement required.

See full details
The Review Can Include Your
  • Podcast positioning
  • Existing episode library
  • Titles & thumbnails
  • YouTube channel
  • Apple Podcasts + Spotify presence
  • Website & episode pages
  • Discoverability
  • Content repurposing
  • Calls to action
  • Publishing workflow
Best for: founders who want clarity on what to fix before committing to an ongoing partnership.
Book a Founder Podcast VIP
05
One-Time Engagement
Limited Series
One strong idea. Eight episodes. A complete body of work.
Starting at $5,000
one-time
8 episodes · up to 20 minutes each · one-time engagement

You don't need to commit to publishing a podcast forever. A Limited Series is for founders and experts who have something worth exploring in depth, but don't need another weekly content obligation. Together, we develop one focused editorial concept and turn it into an eight-episode series designed around your expertise, your audience, and what you want the podcast to do for your business. When episode eight publishes, the series is complete. Intentionally.

See full details
What's Included
  • Series strategy & positioning
  • Concept and naming
  • 8-episode editorial architecture
  • Episode development & structure
  • Recording guidance
  • Full audio production
  • Titles and packaging
  • Show notes
  • Cover & episode artwork system
  • Podcast setup & distribution
  • Launch planning
Add-ons: video production, YouTube packaging, guest research, articles, and additional publishing assets can be added depending on the series.
Build My Limited Series
Want to keep publishing after episode eight? We can develop Season Two or move into an ongoing Founder Publishing partnership.
Why this works

The expertise is already there. The system around it usually isn't.

Your best material isn't a caption you rushed out because you felt guilty about not posting. It's the conversation you already recorded — the stories, the frameworks, the way you actually think through a problem for a client.

The job isn't to manufacture more of that. It's to produce it properly, package it so people can find it, and build the distribution and measurement most founder-led podcasts never get around to.

The difference

More than production. A system you can actually measure.

A lot of podcast help stops at editing. You get a clean file back and you're on your own for the rest — titles, thumbnails, publishing, whether anyone actually sees it.

Every tier of working together includes distribution and monthly reporting, because production without visibility into what's working isn't a system. It's just a nicer-sounding recording.

Before you apply

The questions running through your head right now.

"Can't I just hire a freelance editor?"
You can. That usually means you're still the one writing titles, picking thumbnails, deciding where it publishes, and hoping it gets found. An editor edits. This is the strategy and packaging around the editing too.
"Do I need the full Publishing Partner tier, or can I start smaller?"
Most founders start with Producer Partner or the VIP intensive and move up once they see what's actually working. You don't have to guess which tier — tell me where you are and I'll tell you honestly what you need.
"What if my show isn't polished yet?"
That's exactly what production and packaging fix. You don't need a polished show before we start — you need someone handling the parts that make it look and perform like one.
"What if I don't have a podcast at all yet?"
This is built for founders already recording, or ready to launch and record consistently. If you're earlier than that, start by listening to Founder Publishing first — it'll get you familiar with what podcasting for your business actually looks like before you apply.
What you walk away with

A podcast that operates like a real channel.

FAQ

Common questions.

What's the difference between Founder Publishing Partner and Podcast Producer Partner?

Producer Partner covers production, packaging, and distribution for a show whose strategy is already set. Founder Publishing Partner adds the strategic layer on top — editorial direction, positioning, and ongoing optimization — so I'm thinking about the whole channel, not just each episode.

Do you handle video, or just audio?

Both. Whether your show is audio-only or includes video for YouTube, the production and packaging work the same way — built around whatever format your show actually uses.

Is social media included?

Yes, but strategically. The goal isn't pumping out as much content as possible — it's repurposing intentionally, choosing one or two social channels that actually suit your business rather than spreading thin across all of them.

Why do you work with these industries and not others?

There's no shortage of podcast producers built for solo creators — business coaches, health coaches, consultants, and similar. I could help that group too, but I chose to focus somewhere else: businesses where running a podcast to sell services isn't common practice yet. Architecture firms, law firms, custom builders, and wealth managers rarely use podcasting as a growth channel, which means the few who do stand out immediately against competitors who aren't doing it at all. Helping those firms stand out is genuinely where my attention wants to go.

What if I don't have a podcast yet?

This is built for founders already recording, or ready to launch and record consistently. If you're earlier than that, start with listening to Founder Publishing first, to get familiar with what podcasting for your business actually looks like.

How do I know which tier is right for me?

You don't need to figure that out alone. Apply and describe where your show is today — I'll tell you honestly which tier fits, even if that means starting smaller than you expected.

What's the commitment?

Founder Publishing Partner and Producer Partner are ongoing monthly engagements. Advisory runs in 3–6 month blocks. The VIP Intensive is one-time, no ongoing commitment required.

Can I move between tiers later?

Yes. Most clients start with Producer Partner or the VIP Intensive and move into the full Publishing Partner tier once they want the strategic layer added.

Tiana Ned
About Me

I'm Tiana, the founder of Founder Publishing.

I've spent eight years doing production and content work for international clients before building Founder Publishing around one idea: your podcast should keep working long after you hit publish, not disappear the day it goes live.

Learn more about me →
Not Ready for a Publishing Partner Yet?

Listen to Founder Publishing first.

Every episode reflects the same thinking, principles, and publishing philosophy I bring to client partnerships — episode strategy, titles, YouTube packaging, discoverability, and what's actually working across founder-led shows right now.

The easiest way to evaluate whether we're the right fit isn't a sales call. It's the podcast.

Founder Publishing podcast cover art

Founder Publishing

Conversations on publishing, authority, and building a business people trust — hosted by Tiana Ned.

Apple Podcasts Spotify Amazon Music iHeart Castbox Pocket Casts
Founder Publishing

You bring the expertise. I'll help make sure people find it.

If you've already invested in creating a podcast, the next step isn't necessarily recording more — it may be getting much better at what happens after you hit stop.

Apply to Work Together